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Four Ways to Assess Your Web Presence


As an instructional designer, I have seen the importance of establishing a web presence to establish credibility and to connect with others in my industry. In my previous position as a training manager at a telecommunications company, I sat in the same cubicle row as the HR team. Everyday, I would see the recruiter at their desk constantly scrolling through LinkedIn profiles. In the back of mind, I had always known that LinkedIn was an important component of one’s professional success. But, that is when the lightbulb went off for me that it was going to be imperative for me to have a web presence to maintain and grow my career. 

This week, I decided to assess my web presence based on the criteria set forth in “Creating an Intentional Web Presence: Strategies for Everyday Educational Technology Professional.” I've identified the highlights below.


  1. Creating a personally controlled website - I do have a website that I can control at www.aliciabrownportfolio.com. But, as you can see, based on the website address, it is mainly a place for me to showcase my eLearning portfolio. I have a brief introduction about myself and my work history but I’m lacking an area where one can see what my learning perspective is and an area to curate content, such as a blog.
  2. Engage in social networking - I mainly use LinkedIn and I’ve grown my connections to over 500, which I believe is a measure of success. It shows that at least I am actively interested in connecting with others. Where I fall short, is that I am not that active on other accounts, such as Facebook, Twitter and Instagram. I would like to actively be engaged on at least two of these platforms.
  3. Contribute, share and use other instructional resources and artifacts. I have to admit that I have been a lurker in this regard. I’ve gleaned insights and resources from others. I love Twitter for this. David Anderson and Connie Malamed constantly post useful resources and I love downloading their resources and attempting to use them in my projects. I need to do a better job of curating the resources that I find and sharing how I have used their resources in my projects. 
  4. Attend to Search Engine Optimization. I was pleased to see that when I googled my name along with instructional design, my Linkedin profile appeared first in the search rankings. My online portfolio appeared fourth in the Google search’s rankings as well. This is good news because if someone only knew my name and my profession, then could connect with me at a later date. I would like to guest posts on professional sites and share my work via platforms, such as Slideshare. I think that would be a great way to add to my credibility as a digital learning leader.


So, have you assessed your web presence? 

Comments

  1. YidkeJune 3, 2019 at 5:17 AM

    Almost constantly...
    And, you can't go wrong with David Anderson and Connie Malamed. They are heros.

    ReplyDelete

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